The most powerful Apple TV ever, with an A15 Bionic processor, the addition of HDR10+ bringing the best of Apple to the world’s largest home screen, all at a brand new starting price.
Cupertino, Calif., today Apple announced the next generation of Apple TV 4K, more powerful, more fun and more affordable than ever, with amazing video quality. Powered by the A15 Bionic processor, the new Apple TV 4K delivers faster performance, smoother gaming, and endless entertainment on the biggest screen in the house. HDR10+ support pairs with Dolby Vision on Apple TV 4K so users can watch their favorite movies and TV shows in the best possible quality on more TVs. 1 Apple TV 4K makes it easy for users to find and watch their favorite content. Full integration with other Apple devices and services magically transforms the living room for the whole family, and also makes it the center of a smart home.
The new Apple TV 4K comes in two configurations: Apple TV 4K (Wi-Fi) with 64 GB of storage and Apple TV 4K (Wi-Fi + Ethernet) with Gigabit Ethernet for fast networking and streaming, support for Thread Mesh network protocol for connectivity more smart home accessories and double the storage for apps and games (128 GB). Customers can now order the new Apple TV 4K with Siri Remote for a new starting price of $129, available from Friday, November 4th.
“Apple TV 4K is the best way for Apple users to enjoy their favorite entertainment on the biggest screen in their home, and now it’s more powerful than ever,” said Bob Borchers, Apple’s vice president of worldwide product marketing. “The new Apple TV 4K is different because it connects seamlessly with other Apple devices, is easy to use, and has access to amazing Apple content. It has something for everyone in the family to love.”
The next generation Apple TV 4K is a powerful entertainment system that brings the best video and audio experience to the biggest screen in your home. At the heart of the new Apple TV 4K is the A15 Bionic processor, which makes the device more powerful and energy efficient. CPU performance is now 50% faster than the previous generation, resulting in better response times, faster navigation, and faster UI animations. GPU performance is now 30% faster than the previous generation for a smoother gaming experience.
In addition to Dolby Vision, Apple TV 4K now supports HDR10+, extending rich visual quality to more TVs, delivering the stunning detail and vibrant colors content creators want. Users can also enjoy an immersive home theater experience with Dolby Atmos, Dolby Digital 7.1 or Dolby Digital 5.1 surround sound. 2
With Siri Remote, users can enjoy the speed, fluidity, and precision of trackpad controls to easily navigate the simple and elegant Apple TV user interface. 3 From the Apple TV app, customers can access award-winning TV shows and movies on Apple TV+, plus more than 100,000 movies and TV shows available to buy or rent, as well as direct premium subscriptions to popular streaming services.
From the magical setup process on your iPhone to easy control with the Apple TV Remote in Control Center, Apple TV 4K works seamlessly with other Apple devices. The deep integration of Apple hardware, software and services with Apple TV 4K opens up an unrivaled experience, bringing the best of the Apple ecosystem to the living room. four
This fall, tvOS 16 will bring new features to Apple TV, including an update to Siri that will make it easier for users to use their voice to control and interact with Apple TV. 5 Siri on Apple TV has been completely redesigned to recognize every user’s voice so they can easily access their movies, shows, music, games and apps and pick up where they left off. By using Siri Remote and asking “What should I watch?”, users can get personalized recommendations.
Wearing AirPods, users can say “Hey Siri” to search and enjoy hands-free control of Apple TV. Support for Siri on Apple TV has expanded to Chile, Finland, and South Africa, and later this year it will be available in Denmark, Luxembourg, and Singapore, bringing Siri on Apple TV to 30 countries and territories.
With a shared iCloud Photo Library on Apple TV, everyone in the family can enjoy everyone’s photos together on the big screen. The ability to connect multiple devices to Apple TV 4K will allow developers to integrate the personalized experience of iPhone and Apple Watch apps with Apple TV.
Users can continue using SharePlay by starting a FaceTime session on their iPhone or iPad and watching a TV show or movie on Apple TV in full sync so everyone can see the movie’s dramatic ending or show’s climax at the same time. Anyone in a SharePlay session can play, pause, or skip by sharing playback controls, including using the Siri Remote.
As a home hub, Apple TV 4K can securely connect to compatible smart home accessories, including HomeKit cameras, lights, curtains, and more, allowing users to set scenes and control their smart home while they’re away, as well as provide operation of accessories. automatically. Apple TV 4K is also an important part of Matter, a new smart home connectivity standard that allows a variety of accessories to work seamlessly across platforms, helping to realize the true vision of the smart home.
While viewing HomeKit cameras, Apple TV users can control nearby accessories (such as turning on outdoor lights) or display multiple cameras on the TV screen at the same time for a more complete view. In addition, HomeKit Secure Video uses the intelligence of the Apple TV 4K device to privately analyze video to detect people, animals, vehicles, and deliver packages. 6
With support for Thread networking, Apple TV 4K (Wi-Fi + Ethernet) can securely and securely connect compatible Thread-based smart home accessories.
Designed to minimize environmental impact, the new Apple TV 4K uses up to 30 percent less power than the previous generation while delivering faster performance. Efficiency improvements 7 A15 Bionic eliminates the need for an internal fan, resulting in a more compact design with a 25% reduction in carbon footprint compared to the previous generation.
The Apple TV 4K is the first time an Apple TV has used 100% recycled gold to coat several circuit boards, including 100% recycled solder tin. The cooling module is 80% recycled aluminum, while the body of the Siri Remote is 100% recycled aluminum. Recycled packaging removes the outer plastic film and makes more than 90 percent of packaging made from fiber, bringing Apple closer to its goal of completely eliminating plastic from all packaging by 2025. The Apple TV 4K Series is free of mercury, brominated flame retardants, PVC, and beryllium.
Today, Apple is taking a carbon neutral approach to its global corporate operations and aims to be 100 percent carbon neutral across its manufacturing supply chain and across all product lifecycles by 2030. This means that every Apple device sold, from component manufacturing, assembly, shipping, customer use, charging, to materials recycling and recycling, will have zero climate impact.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple is a global leader in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms—iOS, iPadOS, macOS, watchOS, and tvOS—ensure a seamless experience across all Apple devices and bring advanced services to people, including the App Store, Apple Music, Apple Pay, and iCloud. More than 100,000 Apple employees work to create the best products on the planet and make the world better than we’ve ever seen it.